“I needed to step up what I needed to wear, whether it was a soft harness instead of all the leather, or the metal on the market, or a body-con bodysuit that would accentuate my features as a male-presenting person.”įans of Leak include Bowen Yang, 31, a player on “Saturday Night Live.” “It feels like The Sisterhood of the Traveling Pants but for all queer people,” said Mr. “Everything was so curated and wonderful and beautiful,” Mr. His lingerie is meant to be worn in either the bedroom or club. Leak was inspired by parties in New York City like Papi Juice and Inferno, where hypersexual gay culture fused with a gender-fluid fashion aesthetic. Dorantes, who was a frequent clubgoer when he was a designer at Rag & Bone in the 2010s. “This was born on the dance floor,” said Mr. Queer nightlife has long been a place where gender binary stereotypes have been challenged, subverted, ignored or otherwise toyed with, and where fashion-forward lingerie made with stretch lace, mesh and cutouts found a home. We’re really trying to explore and push and question the binary that has limited us for so long.” “We’re entering a new age where male-presenting bodies are feeling comfortable wearing effeminate shapes, effeminate fabrics that did not exist when I was growing up,” Mr. Louis Dorantes, 30, who founded Leak NYC in 2016, thinks that we are in the midst of another moment like that. And for the fashion industry, for our clients at WGSN, this is a huge deal.” “You’ve got a whole generation who is just very embracing of the inclusivity and diversity within gender.
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“Men’s lingerie is one small part of a bigger movement,” said Francesca Muston, the vice president of fashion content at WGSN, a trend forecasting company.
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Lingerie sales have been strong during the pandemic, and many lingerie makers see an untapped market for men that tracks another apparel trend: the rise of gender-expansive clothing. The boxers sold out in two days and have a wait list of more than 500 people, according to Jennifer Zuccarini, the brand’s founder. “You want to wear some lace thong underwear? Go right ahead.”Īnd Fleur du Mal, an upscale lingerie line with stores in New York and Los Angeles, recently introduced a Fleur Pour Homme collection, including boxers made from sheer lace. Pendarvis added, were not the girlfriends, partners or spouses, but the male buyers themselves. “We were blown away.” A racy collection with cherry-red harnesses and mesh crop tops was released this year for Valentine’s Day.
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“It sold out in 12 hours, the entire thing,” said Christiane Pendarvis, the brand’s chief merchant. Savage x Fenty, the lingerie brand started by Rihanna, released its first men’s collection in 2020. Campello said, referring to the company’s co-founder, Ugo Campello. That remains to be seen, but he did convince one of his toughest customers.